Tucasa.live—Visual identity, art direction, and collateral design for interactive shopping experience app Tucasa.

Tucasa is a new live-shopping app that allows shoppers to discover unique home products without ever leaving home. Join our tastemakers in real time to premium decor boutiques via live video and demo their favorite items.

The brand identity for Tucasa is a mash up of the modern, cohesive pattern of Art Deco with the familiar and engaging aspect of live broadcast—NTSC lines. I joined early in the development process, and helped the Creative Director guide the project into a fully fleshed-out brand; this included a visual identity, art directing, and design for the Tucasa app, website, and social media.